Privacy & Security

Dades values the trust that our customers, associates, representatives and service providers place in us when they give us personal information. We believe that privacy is more than an issue of compliance and endeavor to manage personal information in accordance with our core value of respect for the individual.

At Dades, our customers are number one – always. That’s why everything we do is focused on providing excellent customer service and delivering low prices.

The information you share with Dadesallows us to provide the products and services you need and want while giving you the very best shopping experience. 

Our founder Sam Walton reminded us that “a promise we make is a promise we keep,” and it’s our promise to customers that we respect the trust you place in us and the privacy of the information you share. Part of providing superior customer service includes making sure that we’re building a relationship of trust with customers. Our way of doing that is to let you know in a clear, prominent, and easily accessible way how we collect, use, share, and above all protect your personal information. 

Our Policy outlines:

  • How and why we collect your personal information;
  • How your personal information is used and protected;
  • When and with whom we share your personal information; and
  • What choices you can make about how we collect, use, and share your personal information.

What Does This Privacy Policy Include?

This Policy covers how and why we collect, use, share, and protect your personal information:

Within our Dades and Amigo retail stores in the United States and Puerto Rico, and
On our websites and mobile services where this Policy is posted.
Personal information is information that identifies you or reasonably can be linked to information that identifies you. For example, when you place an item on layaway or place an order online, we collect personal information, such as name, address, phone number, and credit or debit card information.

We have specific privacy notices that explain the information practices that apply to our specialized operations. See “What Are Your Privacy Protections for Specific Types of Personal Information?” section for more information.

What Privacy Protections Apply to Specific Types of Personal Information?
Our specific privacy notices for our specialized operations include:

Our health services operations, such as Dades Pharmacies, Vision Center, and Clinics, use patient health information as described in the health services Notice of Privacy Practices. Review the Notice of Privacy Practices for the information practices specific to patient health information.
Dades makes a variety of financial products and services available to you, either directly or in connection with business partners. A description of information practices specific to financial products and services is available here.
Dades maintains separate privacy policies applicable to its international operations.
What is Our Pledge of Accountability?
We require our associates, business partners, and service providers to manage your personal information properly.

We have designated a team of trained associates who are responsible for helping to ensure compliance with this Policy. We require all those who manage customers’ personal information to do so properly and in accordance with our policies.

What Type of Information Do We Collect and How Do We Collect It?
We collect information to deliver the products and services you request, to help improve your shopping experience, and to support our business functions. We collect information from you in a variety of ways when you interact with our stores, websites, and mobile services.

What Information Do We Collect
We may collect the following categories of personal information. Not all categories may be collected about every individual:

Personal identifiers, such as name and address
Device and online identifiers and related information, such as telephone number and email address
Internet, application, and network activity, such as cookie IDs and browser visits
Government identifiers, such as national identification numbers and driver’s license numbers
Demographic information, such as age and date of birth
Financial information, such as credit and debit card numbers and claims information
Health and health insurance information, such as prescription numbers and health insurance identification numbers
Characteristics of protected classifications under state or federal law, such as gender and nationality
Purchase history information, such as products you have bought, rented, and returned
Biometric information, such as imagery of the iris, retina, and fingerprints
Location information, such as geo-location information
Audio, visual, and other sensory information, such as audio and video recordings
Employment information, such as occupation, title, licenses and professional memberships
Background and criminal information, such as background checks and criminal convictions
Education information, such as degree and schooling information
Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors
How Do We Collect Information
We collect information from you in a variety of ways. It may be:

Provided directly by you or a member of your household
Collected from a device associated with you or your household
Collected through in-store technology
Collected from another company within our family of companies
Collected from an external third-party source
Our goal is to limit the information we collect to the information needed to support our business.

Information Provided Directly by You or a Member of Your Household
You actively share information with us in various ways in our stores and online. For example, you share information when you:

Make an in-store or online purchase, or other transaction, with us;
Create an account on one of our websites or mobile services;
Use a gift registry or create a mobile shopping list;
Participate in our programs, such as eReceipts;
Conduct a transaction or request a service where we collect information (including when required by law, such as hunting and fishing licenses);
Request customer service or contact us;
Post a review or comment on one of our social media pages, or post a rating, review or other user-generated content on one of our websites or mobile services;
Participate in a contest, sweepstake, promotion, or survey; or
Use features of our websites and mobile services that may ask you to grant us access to the camera or microphone on your computer or mobile device (such as voice search or scanning bar codes).
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment information.

Information Collected From a Device Associated With You or Your Household
You also passively provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps our websites and mobile services work correctly and supports our customer marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services. Here are some examples:

Device Information: We collect technical information when you visit our websites or use our mobile applications or services. This includes information such as Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our websites, and other information about your session on our websites.
Browsing Information: We use our own and third-party technologies such as cookies, web beacons, and mobile device identifiers to collect information about the use of our websites and mobile services. We use these tools to provide an integrated and more personalized shopping experience for you. For example: cookies allow us to provide you relevant information as you use or return to our sites; web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. Under certain circumstances, we permit third parties to collect information on our websites for their own business purposes using cookies, web beacons, iframes and similar technologies.
Precise Device Location Information: We may collect information about your location when your device is set to provide location information. For example, your device’s GPS signal allows us to show you the nearest Dades stores. Other examples include allowing us to know when you are about to arrive to pick up your Online Grocery Pickup order after you check in. We may be able to recognize the location of a mobile device in stores where we provide customers free WiFi access or through the use of Bluetooth technology. Through mobile services, Bluetooth technology in our stores allows us to show you nearby products that may interest you, making it easier for you to locate products within and navigate through the store. See “What Are Your Choices?” below for more information.
Information We Collect Through In-Store Technology
We may collect your personal information from technology we use in our stores, such as our facility cameras. We operate cameras in store for security and operational purposes, for example, to help us improve the design of our stores to better serve our customers.

Information We Collect From Another Company Within Our Family of Companies
We may collect your personal information from another organization within our corporate family of companies, such as with Sam’s Club and

Information We Collect From External Third-Party Sources
We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services and marketing to you, and prevent or detect fraud. We collect personal information from consumer reporting agencies in conjunction with products or services that involve financial risk to Dades, such as transactions in which Dades extends you financing.

How Do We Use Your Personal Information?
We use your personal information to provide you products and services, such as to fulfill your requests for products or to help us personalize our services and marketing to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions.

Some examples include:

To fulfill your order or requests for services and provide customer service
To create and maintain your account
To conduct auditing and monitoring of transactions and engagement
To conduct marketing, personalization, and third-party advertising
To protect the security and integrity of our websites, mobile services and our business, and help prevent fraud
To update our operational and technical functionality
To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
To conduct research and development
To fulfill our legal function or obligations
To do the above, we combine personal and non-personal information, collected online and offline, including information from third party sources. We also may transfer or share your personal information within our corporate family of companies, such as with Sam’s Club, or, for these purposes, as permitted by law.

Uses of personal information relevant to our specialized operations, such as our health services and financial services lines of business, are described in our notices for specific types of information.

How Do We Share Your Personal Information Outside of Dades?
All of the categories of personal information that we collect have been shared with other companies, including those within our corporate family, for a business purpose. We will not sell or rent your personal information for money. We may share your personal information in limited circumstances, such as to conduct our business, for other companies to offer you and administer your use of co-branded products, in the event all or a part of our business is merged, sold or reorganized, when legally required, as described below, or with your consent.

We will not share your personal information outside of our corporate family of companies, except in the following circumstances:

Service Providers
We share personal information about you with service providers that help with our business activities, including shipping vendors, billing and refund vendors, payment card processors, marketing and advertising vendors, and companies that help us improve our products and services. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or Dades maintain facilities.

Products and Services Offered by Other Businesses
We will sometimes enable other businesses to make their products or services available to our customers, such as through Marketplace retailers. You may purchase products or services from these other businesses at our stores or through our websites or mobile services. When you purchase these products or services, we identify the other business and share with this business personal information related to your purchase of their products and services.

Co-Branded Products and Services
We may share your personal information with companies that offer co-branded products or services, such as our co-branded Dades credit card. In conjunction with the co-branding program, we may receive compensation from the co-branding activity. These companies are prohibited from using your personal information for purposes other than offering you, and administering your use of, these co-branded products and services.

Legal Requirements and Protection of Our Company and Others
We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of Dades, our customers, our associates, or other persons. Examples include:

Protecting the health or safety of customers;
Addressing crimes committed on Dades property;
Identifying and addressing fraud or financial risk;
Providing personal information from cameras to law enforcement at their written request;
Responding to a search warrant or other valid legal inquiry; and
Responding to an investigative body in the case of a breach of an agreement or violation of law.
Business Transfers
In the event that all or a part of our business is merged, sold or reorganized (including transfers made as a part of insolvency or bankruptcy proceedings), personal information about you could be shared with the successor business. We will use reasonable measures to help ensure that any successor treats your information in accordance with this Policy.

Pursuant to Our Specific Privacy Notices
We have specific privacy notices related to some of our specialized operations. We may disclose personal information for purposes identified in those notices, which arise in those specialized operational areas. These specific privacy notices describe additional or different information practices relevant to those operations. Our specific privacy notices can be found here. For example, as detailed in the Notice of Privacy Practices, our health services operations will disclose personal information to other health care providers for treatment purposes.

Advertising Related Activities
We may share aggregated or pseudonymous information (pseudonymous information includes things like: device identifier, type of device, IP addresses, cookies and other information associated with your browsing and app usage) with other companies, such as publishers, advertisers, measurement analytics providers, and others. We do not share information that directly identifies you (information such as name or email address) with these companies.

We also allow companies that show advertisements on our webpages or our apps to collect information from your browsers or devices via the use of cookies or other technologies. Other companies’ use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. However, these parties are not authorized to access information from Dades cookies. For more information about your choices related to advertising activities see “What are Your Choices?”

With Your Consent
In circumstances other than those described above, we will ask for your affirmative consent before we share your personal information outside of our corporate family of companies, and we also will not sell or rent your personal information for money.

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